Price Advisor
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The Kelley Blue Book® Price Advisor

Kelley Blue Book® Price Advisors is a good way to cut through the information chaos and discover market reflected price when shopping for a used car. Giving you the confidence that you made the right purchasing decision.

The Right Tool for the Job

4 Insights into the Science + Art behind the Kelley Blue Book® Price Advisor

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Why Are Prices Different?

Ever notice pricing can be different in different locations at different times of the year? These differences may be due to the demand in a particular region, certain vehicle options or color preferences and a host of other aggregated data points all of which are considered in the Kelley Blue Book® Price Advisor.

What Factors into Valuation?

Discover the real strength behind the Kelley Blue Book balanced approach of art and science using qualitative and quantitative automotive industry and field analysts.

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Tips to Value Your Trade-In

Valuating your car can be a challenge. We'll help you understand the factors that go into setting realistic expectations to help make your Trade-In experience a smooth one.

90 Years of Helping Car Buyers Find Values

A trusted name for over 90 years, Kelley Blue Book sets that standard as a fair, third party resource - all to help car buyers get the best value from their vehicles.

The Kelley Blue Book® Values Definition
Kelley Blue Book® Price Advisor provides different price-points that help your business to lead an efficient conversation and data-driven decision-making process.
Kelley Blue Book® Typical Dealer Asking
The Kelley Blue Book® Typical Dealer Asking Price is representative of dealers' asking prices for a used car. It assumes that the vehicle has been fully reconditioned and has a clean title history. This price also takes into account the dealers' profit, costs for advertising, sales commissions and other costs of doing business but excludes applicable tax. The final sale price will likely be less, depending on the car's actual condition, popularity, type of warranty offered and local market factors. In other words, it is the price you should expect a dealer to ask - not always the price you should pay.
Kelley Blue Book® Trade-In Value
The Kelley Blue Book® Trade-In Value is Kelley Blue Book's estimate of what a consumer can expect to receive from a dealer for a trade-in vehicle assuming an accurate appraisal of condition. This value will likely be less than the Private Party Value because the reselling dealer incurs the cost of safety inspections, reconditioning and other costs of doing business.
Kelley Blue Book® Private Party Value
The Kelley Blue Book® Private Party Value is the starting point for negotiation of a used-car sale between a private buyer and seller. This is an "as is" value (not inclusive of applicable taxes) that does not include any warranties. The final price depends on the car's actual condition and local market factors.
Kelley Blue Book® Auction Value
The Kelley Blue Book® Auction Value is Kelley Blue Book's estimate of what a vehicle is expected to sell for at a wholesale auction. It assumes the seller has properly disclosed the condition of the vehicle. It does not include buyer's fees or the buyer's transportation costs and assumes the vehicle has not yet been fully reconditioned, inspected, and prepared for retail sale.
Range-based Pricing
price advisor trade in range
Trade-in Range
The Kelley Blue Book® Trade-In Range is Kelley Blue Book's estimate of what a consumer can reasonably expect to receive this month based on the style, condition, kilometers and options of the vehicle when they trade it in to a dealer. However, every dealer is different, and values are not guaranteed.
Red Zone
The red zone falls below the Kelley Blue Book® Trade-In Range. Special circumstances such as unpopular colors, excess inventory and seasonality may contribute to values shown in this range.
White Zone
The white zone falls above the Kelley Blue Book® Trade-In Range. Special circumstances such as exceptionally low supply with high demand for certain vehicles may contribute to values in this range. Most owners should not expect to receive a value in this area.
price advisor trade in range
Typical Dealer Asking Range
The Kelley Blue Book® Typical Dealer Asking Range is representative of dealers' asking prices for a used car. It assumes that the vehicle has been fully reconditioned and has a clean title history. This price also takes into account the dealers' profit, costs for advertising, sales commissions, and other costs of doing business but excludes applicable tax. The final sale price will likely be less, depending on the car's actual condition, popularity, type of warranty offered and local market factors. In other words, it is the price you should expect a dealer to ask - not always the price you should pay.
Red Zone
The red zone falls above the Kelley Blue Book® Typical Dealer Asking Range. Special circumstances such as exceptionally low supply with high demand, options installed by the dealership, and seasonality may all be contributing factors to sales that occur in this range.
White Zone
The white zone falls below the Kelley Blue Book® Typical Dealer Asking Range. Special circumstances such as unpopular color, excess inventory and seasonality may all be contributing factors to sales that occur in this range.